September 5, 2013
Boston, MA–Marketing service association AMSP has booked Spark Presentations owner and lead trainer Andy Saks to deliver a series of trade show booth staff training webinars to its staff, members and vendors.
Titled “Booth Brush-Up: How to stand out, sell more, and have fun on your show floor,” the trade show booth staff training is designed to help trade show booth managers improve the ROI of their booth staffers. Research shows that, when attendees consider doing business with exhibitors, their personal interactions with these booth staffers exerts the greatest influence on their decision, outweighing booth design, company reputation and items on display.
Saks will be delivering the Standard version of “Booth Brush-Up” to AMSP three times in a webinar format. The first webinar will prepare AMSP’s own staffers for the PRINT 13 Chicago trade show in Chicago, at which AMSP is exhibiting. The second webinar will prepare AMSP vendors who exhibit at the AMSP Winter Conference to create better attendee experiences, boosting the value of the event itself. The third webinar will prepare AMSP members who exhibit at their own industry shows to develop similar lead attraction skills, adding value to their AMSP membership. AMSP retains an option for a fourth webinar leading up to its 2014 AMSP Annual Conference.
All booth staff training webinars will contain the same core content to help trainees effectively and efficiently attract, qualify, pitch and retain show attendees. Topics include:
– Introduction: The unique opportunities and challenges in trade shows, and how to capitalize
– Show Snapshot: Review of key show metrics and demographics
– Prime Prospect: Brainstorming a profile of your most valuable attendee
– Five Keys to Your Attendees: Understanding universal attendee motivations and needs
– Step 1-Attracting: Tactics for encouraging attendees down the aisle to choose your booth (includes “What’s My Subtext?” slideshow featuring photos of anonymous exhibitors behaving badly)
– Step 2-Qualifying: Questions that establish trust and measure attendee value
– Step 3-Demonstrating: Delivering a customized, effective product pitch or demo
– Step 4-Extending: Generating on-the-spot agreement to specific follow-up actions
ABOUT AMSP
AMSP books three booth staff training webinars
AMSP, the Association of Marketing Service Providers, is the national trade association for the mailing, fulfillment and marketing services industry. For more than 93 years AMSP has been working to improve the business environment for mailing and fulfillment companies and to provide opportunities for the learning and professional development of the managers of these companies.
AMSP provides:
– Instant Postal Information
– Periodicals, Surveys, and Manuals unique to the industry
– Networking Opportunities
– Management Education and Information
The association is made up of nearly 500 companies, most of which are located in the USA and Canada. Regular members are in the mailing services, product fulfillment, or literature fulfillment business. Associate members are the suppliers to the mailing and fulfillment services business. These suppliers are providing mailing and fulfillment companies with hardware, software, mailing lists, transportation services, supplies — the full range of products and services needed by professional high volume mailers and shippers.
To become a part of this dynamic group, contact John Rafner at jrafner@amsp.org or 703-836-9200, x210.
ABOUT SPARK PRESENTATIONS
Spark Presentations is a private company founded in 1998 that provides business presentation consulting, design and delivery services for executives, salespeople, marketers and others. Spark’s mission is to help its clients make their messages more compelling and get them out to more people.
Spark achieves these goals through keynote speeches for organizations and events, presentation skills training and trade show booth staff training for groups, and speech coaching for individuals. Spark also books professional presenters and public speakers to represent its clients at high-profile business and non-profit events, in roles like trade show booth presenter, master of ceremonies (M.C.) and auctioneer, as well as on camera talent and voice talent in marketing videos, training videos, TV commercials and radio ads.
Spark’s client list includes dozens of organizations of all shapes and sizes, from well-known corporations like AT&T, Best Buy, Dial-a-Mattress, FedEx, Hyundai, Intel, Kimberly-Clark, Olympus, Owens-Corning, Panasonic, Samsung, Sony, and Volvo, to high-tech industry players like AMD, Atrion, Citrix, Gigamon, and Symantec, to service organizations like Vistage, 1nService and NERCOMP, to New England institutions like the Boston Jewish Film Festival, Comedy Connection, and the Massachusetts Climate Action Network.
Spark owner Andy Saks is also the author of The Presentation Playbook, a three-volume series of books that help businesspeople build and deliver winning sales presentations, seminars, trade show booth presentations, webinars and networking pitches with a unique three-part process that mirrors how a coach or player calls a key play in a game.
For more information on Spark services, please contact Andy Saks via email or Spark’s Contact page.
Tags: AMSP, PRINT 13, trade show training
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