January 20, 2015
Carpenter Technology, a leader in the development, manufacture and distribution of stainless-steel and specialty alloys, has booked Spark’s trade show training program for its exhibitor booth staff.
Spark owner Andy Saks will deliver the 2.5-hour “Advanced” version of Spark’s trade show training, titled “Booth Brush-Up: How to stand out, sell more, and have fun on your show floor,” for Carpenter Technology at its headquarters in Pennsylvania.
Carpenter booked Spark’s trade show training to prep its employees for exhibit booth staffing.
This exhibitor training will prepare Carpenter employees to attract, qualify, pitch, and disengage from attendees at various trade shows throughout 2015 and beyond.
It will includes Spark’s customized slide deck and workbook, as well as discussion, role-playing, and a unique slideshow critiquing bad staffer behavior.
The booking was facilitated by Tipton Communications, a Delaware-based public relations company.
ABOUT SPARK PRESENTATIONS
Spark owner and trade show trainer Andy Saks
Spark Presentations is a private company founded in 1998 that provides presentation skills training and speech coaching for executives, salespeople, marketers and others, plus booth staff training for trade show exhibitors.
Spark also books professional presenters to represent its clients at high-profile events as keynote speakers, trade show booth presenters, masters of ceremonies (emcees) and live auctioneers.
Spark’s owner, Andy Saks, is also the author of The Presentation Playbook Series: Be a Most Valuable Presenter (MVP), a three-volume series of books that help businesspeople master common presentation situations by building and running speaking “plays” like a coach or player calls a key play in a game. Volume 1 is available now in print and PDF formats on Spark’s website and at these online retailers and formats: Amazon print, Amazon Kindle, Apple iBooks and Barnes & Noble print and Nook.
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