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Spark delivers trade show training to Tri-City Expo exhibitors

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August 14, 2013

Marketing events company Savvy Workshop has booked Spark owner and trade show expert Andy Saks and elevator pitch coach Andy Winig to deliver Spark’s trade show booth staff training program to businesspeople in the Manchester, New Hampshire area.

Titled “Booth Brush-Up: How to stand out, sell more, and have fun on your show floor,” the trade show booth staff training program will take place on Wednesday, September 18, 2013, from 10:00 am – 2:00 pm at the Savvy Workshop office at 55 South Commercial Street, Manchester, NH, 03101. Tickets may be purchased at Savvy Workshop’s EventBrite program page.

The interactive training program is geared for local businesspeople preparing to exhibit at the Tri-City Expo, New Hampshire’s largest business-to-business trade show. The Expo is produced by the Manchester, Nashua and Concord Chambers of Commerce, and takes place Thursday, September 26, 2013, at the Center of NH Expo Center in Manchester, NH.

Savvy Workshop

Savvy Workshop booked Spark owner Andy Saks for trade show booth staff training

Savvy Workshop, LLC, sister company to Print Savvy, Inc., develops multi-channel marketing campaigns and education-based marketing events that help clients reach their targets. They are experts at developing brand road maps, creative graphic design, crafting compelling messaging and producing impactful marketing collateral. They are experienced in social media strategy and implementation, special event production and trade show management.

ImprovAndy

Elevator pitch coach Andy Winig will join  Saks as a special guest trainer

Special guest trainer Andy Winig is an elevator pitch coach and owner of ImprovAndy. As an entrepreneur and business owner he discovered that business networking success starts with an effective 30-Second Elevator Pitch. His ground-breaking Elevator Pitch Creator is based on his 10 year journey from cold call salesman to trusted advisor. Andrew shares his unique and effective techniques through email newsletters, webinars, 1-on-1 coaching, and keynote speeches.other booth staff training clients.

Spark’s trade show booth staff training program will help trainees:

– Appreciate the unique opportunities and challenges trade shows offer
– Discover the biggest key to turning attendees into qualified leads
– Brainstorm a profile of their most promising “Prime Prospect” attendee
– Attract an attendee from down the aisle using only body language
– Answering the key question “What do you do?” in three creative, productive ways
– Qualify attendees quickly with smart, targeted questions
– Deliver a personalized, efficient demo or product pitch tailored to that attendee
– Extend the relationship by creating on-the-spot commitment to follow-up actions

This is the second time Savvy Workshop has booked Spark to deliver a training to its community. Spark previously delivered a presentation skills training in April, 2012, which also took place at the Savvy Worskhop office.

Photos and videos from the event will be posted in a separate blog post following the event.

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