August 30, 2013
San Francisco, CA — Trade show presenter Andy Saks helped Magnet Productions’ client Citrix rake in nearly 5,000 leads this week at the VMworld trade show. The annual IT virtualization event was held at the Moscone Convention Center in San Francisco, California. Saks was booked by Magnet to represent Citrix in its booth.
Saks delivered three separate, technical product trade show presentations in continuous rotation throughout the show at the Citrix booth, covering Citrix cloud services, mobile workstyle products, and Citrix NetScaler. Each presentation ran 8-15 minutes and filled the booth with curious VMworld attendees.
Saks used the Earprompter, a professional public speaking tool that allows speakers to record presentation content and instructions beforehand, then play back the recording into an invisible earpiece while presenting, thus feeding themselves the script in real time as they deliver it.
Saks also edited all three trade show presentation scripts to improve their clarity and flow.
Citrix Systems, Inc. is an American multinational software company founded in 1989, that provides server and desktop virtualization, networking, software-as-a-service (SaaS), and cloud computing technologies, including Xen open source products.
Saks was booked by Citrix through trade show services company Magnet Productions. Magnet has been producing live trade show presentations for over 25 years. Their goal is threefold: to keep their client’s booth packed with prospects, to communicate their message in an engaging and memorable way, and to dramatically increase their qualified leads.
This was the fifth trade show for which Saks was booked by Magnet Productions to deliver booth presentations for Citrix. Past shows include Cloud Computing Expo at the Javits Convention Center in New York City, VMworld 2012 at the Moscone Convention Center in San Francisco, Interop 2013 at the Mandalay Bay Convention Center, and Cloud Connect 2013 at the Santa Clara Convention Center.
Magnet Productions also provided two trade show booth assistants, Kecia and Karla, for the Citrix booth. They served as crowd gatherers for each booth presentation, and scanned badges and distributed t-shirts between presentations.
Citrix is expected to ask Magnet to book Saks again for these and other trade shows in 2014.
VM WORLD PHOTOS FROM CITRIX BOOTH
San Francisco trade show presenter Andy Saks poses with trade show booth assistants Kecia and Karla between booth presentations for Citrix at VMworld
San Francisco trade show presenter Andy Saks gives booth presentations for Citrix at VMworld
San Francisco trade show presenter Andy Saks gives booth presentations for Citrix at VMworld
San Francisco trade show presenter Andy Saks gives booth presentations for Citrix at VMworld
San Francisco trade show presenter Andy Saks gives booth presentations for Citrix at VMworld
ABOUT SPARK PRESENTATIONS
Spark Presentations is a private company founded in 1998 that provides business presentation consulting, design and delivery services for executives, salespeople, marketers and others. Spark’s mission is to help its clients make their messages more compelling and get them out to more people.
Spark achieves these goals through keynote speeches for organizations and events, presentation skills training and trade show booth staff training for groups, and speech coaching for individuals. Spark also books professional presenters and public speakers to represent its clients at high-profile business and non-profit events, in roles like trade show booth presenter, master of ceremonies (M.C.) and auctioneer, as well as on camera talent and voice talent in marketing videos, training videos, TV commercials and radio ads.
Spark’s client list includes dozens of organizations of all shapes and sizes, from well-known corporations like AT&T, Best Buy, Dial-a-Mattress, FedEx, Hyundai, Intel, Kimberly-Clark, Olympus, Owens-Corning, Panasonic, Samsung, Sony, and Volvo, to high-tech industry players like AMD, Atrion, Citrix, Gigamon, and Symantec, to service organizations like Vistage, 1nService and NERCOMP, to New England institutions like the Boston Jewish Film Festival, Comedy Connection, and the Massachusetts Climate Action Network.
Spark owner Andy Saks is also the author of The Presentation Playbook, a three-volume series of books that help businesspeople build and deliver winning sales presentations, seminars, trade show booth presentations, webinars and networking pitches with a unique three-part process that mirrors how a coach or player calls a key play in a game.
For more information on Spark services, please contact Andy Saks via email or Spark’s Contact page.
Tags: Citrix, trade show presenter, VMworld
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