November 28, 2012
In October, Spark Presentations completed its 2012 five-show deal with Milpitas, California computer networking company Gigamon by providing Gigamon’s trade show booth presenter for the Interop trade show in New York City’s Javits Convention Center.
Every thirty minutes throughout Interop, booth presenter Andy Saks gave booth visitors a ten-minute, PowerPoint-based introduction to Gigamon’s Visibility Fabric. Saks also ran a MacBook Air drawing for several dozen attendees to close each show day.
As part of its 2012 deal, Spark also provided Gigamon with product presenters, booth assistants and presentation script editing for Gigamon’s booths at the Cisco Live Europe show in London, Mobile World Congress in Barcelona, RSA Security Conference in San Francisco and SIFMA Financial in New York City.
2012 marked Spark’s third consecutive year serving Gigamon. Past trade show services have included writing Gigamon’s booth presentation scripts, designing Gigamon’s presentation slides in PowerPoint, Keynote and Prezi, delivering Spark’s “Booth Brush-Up” booth staff training program, hiring, training and managing Gigamon’s trade show booth assistants , and furnishing a bilingual trade show booth presenter for Gigamon at Cisco Live Mexico. Additional services have included on camera talent to host Gigamon product marketing videos and providing voice-over talent and production services for various product reseller training videos.
Spark and Gigamon are currently finalizing their 2013 plans, which are expected to include 3-5 shows and several side projects.
Tags: Gigamon, Interop, trade show presenter
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