September 13, 2013
Spark president and trade show presenter Andy Saks helped pull in the leads that led its client, digital enhancement company Scodix, to a landmark performance this week at the PRINT 13 trade show at the McCormick Place Convention Center in Chicago, IL.
Saks wrote a ten-minute booth presentation for Scodix, and delivered it twice an hour throughout the show. The booth presentation introduced attendees to featured Scodix digital enhancement products, including the Scodix S75, Scodix Ultra, Scodix Rainbow, Scodix Metallic and Scodix Braille.
Eschewing the standard booth theater setup, Scodix and Spark employed a loose “booth tour” format that walked attendees around the booth, handed out sample prints along the way, and left them at the samples table to peruse the variety of Scodix enhanced print samples.
This is the second time Scodix has hired Spark to write and deliver its trade show presentations. The first was the Graph Expo 2011 trade show, also in Chicago.
ABOUT SCODIX
Scodix used a Spark trade show presenter at PRINT 13
Scodix Ltd. is the leading provider of digital print enhancement presses for the Graphic Arts industry, offering the breakthrough Scodix SENSE™ experience that delivers effective differentiation to print service providers, customers and products.
Its mission is to lead print enhancement into the digital age with environmentally friendly products and to be known for its passion and commitment to providing its customers with what they need most–true brand differentiation in today’s highly competitive printing market.
ABOUT PRINT 13
PRINT 13 is the year’s most comprehensive exhibition of Digital, Offset, Hybrid and Flexo technologies, products and services for the Commercial, Converting and Package Printing, Display, In-plant, Transactional, Publishing, Mailing, Photo Imaging and Marketing industries. It feature over 550 exhibitors, and take place alongside the co-show CPP Expo for converting/package printing.
ABOUT SPARK PRESENTATIONS
Spark Presentations is a private company founded in 1998 that provides presentation skills training and speech coaching for executives, salespeople, marketers and other businesspeople, plus booth staff training for trade show exhibitors.
Spark also books professional presenters and public speakers to represent its clients at high-profile events, in roles like keynote speaker, trade show booth presenter, master of ceremonies (M.C.) and auctioneer, as well as on camera talent and voice talent.
Spark’s client list includes large corporations like AT&T, Best Buy, FedEx, Hyundai, Intel, Kimberly-Clark, Olympus, Owens-Corning, Panasonic, Samsung, Sony, and Volvo; high-tech industry players like AMD, Atrion, Citrix, Gigamon, and Symantec; service organizations like Vistage, 1nService and NERCOMP; and New England institutions like the Boston Jewish Film Festival.
Spark’s president, Andy Saks, is also the author of The Presentation Playbook, a three-volume series of books that help businesspeople master common presentation situations by building and running speaking “plays” like a coach or player calls a key play in a game.
For more information on Spark services, please contact Andy Saks via email or Spark’s Contact page.
PRINT 13 PHOTOS
Photos by Brian Prairie at Ravenspring Creative
Chicago trade show presenter Andy Saks gives booth presentations for Scodix at PRINT 13 (photo by Brian Prairie, Ravenspring Creative)
Chicago trade show presenter Andy Saks hands out Superman print samples for Scodix at PRINT 13 (photo by Brian Prairie, Ravenspring Creative)
Chicago trade show presenter Andy Saks shows Scodix’s award and samples for Scodix Metallic at PRINT 13 (photo by Brian Prairie, Ravenspring Creative)
Chicago trade show presenter Andy Saks talks about the Scodix Ultra press at PRINT 13 (photo by Brian Prairie, Ravenspring Creative)
Chicago trade show presenter Andy Saks talks about the Scodix S75 press at PRINT 13 (photo by Brian Prairie, Ravenspring Creative)
Tags: PRINT 13, Scodix, trade show presenter
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