November 12, 2013
By Amy McWhirter Professional Trade Show Presenter How do you capture the attention of trade show attendees? Exhibit floors are busy, and one of the best opportunities a company has for reaching a large number of people at once. An experienced professional presenter will capture attendees’ attention and draw those potential and existing customers into Continue Reading »
October 10, 2013
by Ken Newman guest blogger You’re driving down the highway. You see a billboard. You glance at it. Then, your eyes are back on the road. You don’t slow down and read the fine print. You don’t pull over and climb the ladder to get a closer look. You just glance at it and it’s Continue Reading »
February 5, 2013
by Andy Saks Most trade show booth presentation scripts are stuffed with facts, figures and formal prose. After presenting at more than 200 trade shows over 17 years for every kind of company, I can tell you for certain that approach doesn’t work. It tires and alienates the very prospects you’ve worked so hard to draw Continue Reading »
November 19, 2012
by Andy Saks What makes a speech truly unforgettable? While you ponder that, let me tell you about one of the most unforgettable speeches I’ve ever seen, one I had to go all the way to Alaska to witness. In August of 2000, I joined about 1,500 other intrepid (and crazy) folks for a charity Continue Reading »
November 19, 2012
by Andy Saks Human beings cannot survive in isolation. Eventually, we crave human interaction. Group presentations facilitate it by bringing people together in a room, producing unpredictable, serendipitous moments of pure, magical human-to-human connection. Where precisely do those moments occur? Imagine you’ve just arrived at an industry seminar given by a well-known speaker whom you’ve Continue Reading »
November 19, 2012
by Andy Saks Let me start with this: I believe that speaking to groups is the most effective form of communication in the business world. Better than one-on-one conversations. Better than brochures and white papers. Better than websites and social media. Better than TV and radio ads. Better than everything. Best. That’s because presentations combine two Continue Reading »
